The Malaysian Digital ADEX Reports for 1H 2025, prepared by MSA in collaboration with MAA and MDA, highlight double-digit growth as advertisers regain confidence and adapt to evolving consumer behaviour The Media Specialists Association  (MSA) of Malaysia, in collaboration with the Malaysian Advertisers Association  (MAA) and the Malaysian Digital Association  (MDA), announced the Malaysian Digital ADEX Reports for the first half of 2025 (1H 2025). The Q1 and Q2 reports track

The Malaysia Advertisers Association (MAA)  is ushering in a new era of renewal, marked by fresh leadership appointments and a collective vision to strengthen the role of advertisers in Malaysia’s evolving business landscape. As part of this renewal, Hassan Alsagoff , Regional Head of Loyalty & Marketing at Grab, has been elected Vice President for the 2025–2026 term. He is joined by new council members Abdul Sani Abdul Murad , Group Chief Marketing Officer at RHB, and Diana

The inaugural MAA TRAILBLAZERS: The Ad-venture Challenge was held on May 23, 2025, at KL Wellness City, featuring students, agency professionals, and industry veterans from across Malaysia. University student teams clinched both the champion and runner-up spots, with Heineken Malaysia taking third place among fierce competition from the country’s top young marketers. Kick-off ceremony with all teams and MAA leadership at MAA TRAILBLAZERS: The Ad-venture Challenge. University