Before we even begin our services, it is equally important that we research and understand your needs and the briefs that you would present to us. This would ensure that our work is strategic, targeted and customized to your needs and truly effective in assisting you to achieve your communication objectives.
Providing strategic advice on how to engage the media effectively.
The Written Word
We take a lot of care in developing the right messaging for our clients beginning from the written word. This is the basis for the bulk of our work which goes on to becoming press releases, social media posts, key messages, media invitations or alerts, speeches, media Q&As, interviews and briefing documents.
Press Conference & Media Briefing
We have managed press conferences for international events, local media briefings, as well as press conferences out of Malaysia.
Social Media Outreach & Influencer Relations
We have developed content for and managed our clients’ social media accounts on Facebook, YouTube, LinkedIn, Instagram, Twitter and Google+.
We have also engaged KOLs and social media influencers for our clients on Instagram and YouTube.
We have drafted and developed content for newsletters for distribution to our client’s dealers, vendors and partners.
We have engaged with the media beyond Kuala Lumpur. We have engaged with media throughout the length and breadth of Malaysia such as: Penang, Kedah (Langkawi, Alor Setar, Sg Petani), Perak (Pulau Pangkor, Ipoh), Selangor (PJ, Shah Alam), KL, Johor (Pulau Tioman, Tanjung Piai, JB), Pahang (Taman Negara, Kuantan), Kelantan (Kota Bharu), Sarawak (Kuching), Sabah (Kota Kinabalu). We have successfully assisted our clients to strategically reach target audiences in those locations.
Investor Analyst Relations
Effectively engage and communicate with investment analysts/fund managers to shape the discussion about your corporation.
Relationship Building Lunches/Meet-ups
We have organized regular get-to-know-you as well as strategic meet-ups or lunches between our clients and specific editors, reporters, producers and other media influencers. One of the many simple, yet effective way to build long term relationships for our clients with the media.
Byliners & Case Studies
We have developed byline articles and case studies for placement in the media.
Media & Social Monitoring
We leverage on third party providers to track mentions of our clients, their products and services. These include ‘social listening’ to capture and understand what customers are saying about our clients on social media.
We develop a questionnaire for editors/KOLs/influencers to answer, so as to gather a realistic perception of how the client is perceived by the media and their target audiences before we draw up an action plan.
Physical visits to media offices to drop off client’s products provides a good opportunity for us to engage editors face-to-face.
Train clients to speak to the media effectively in various situations ie. media interviews, crisis situations and press conferences.
For a specific customized campaign, we have assisted to deliver marketing materials to our client’s target audience which resulted in successful sales of products (for example, we have achieved numerous sales of cars for a previous client).
Corporate Social Responsibilities (CSR)
We have engaged with NGOs, KOLs, media and managed whole CSR campaigns for our clients.
We have helped train clients in preparing for, and to handle the media during crisis situations.