Google's Year in Search 2022 for Malaysia

On December 6-8, 2022, we announced Google’s Year in Search 2022 trending terms for Malaysia to press and on our social media platforms.  

On 6 Dec, we distributed 50 Year in Search press kit boxes to members of the media across print, broadcast and online outlets to reveal our embargoed Top 10 trending searches via a deck of customized flash cards. The next day on the 7th, we amplified the Year in Search lists through our local blog site and sent out a press alert to mass media outlets.

On the 8th, we shared infographics highlighting some categories on the list with our Twitter followers via the official Google Malaysia page through a series of tweets, consisting of the trending searches, places, movies and losses categories, and topped off with a link to the full list on trends.google.com. Local celebrity Anna Jobling posted on her social page too! 

Embargoed reveal of the Top 10 trending searches with top media outlets

We customized our own trivia Q&A in the form of flashcards to reveal the Top 10 trending searches in a fun way and sent out 50 press kit boxes to top media outlets in Malaysia. The package includes the customized flashcards, local Malaysian snacks, reusable face mask and hand sanitizers, and also two t-shirts featuring the latest local Google Doodles. 

Pokde and TanTan News shared our trivia flashcards with their collective audience of over 42,000 followers across Facebook and Instagram.

Press release, blog post, and tweets

We pitched our Year in Search 2022 press release to mass media outlets and also amplified it through our local blog site, featuring a detailed look into some of the categories spotlighted in this year’s Year in Search, while our series of social posts on Twitter helped to generate interest among followers of @googlemsia.